MathWorks Pi Bar Redesign

This was an update to the branding of one of the snack bars on the MathWorks Natick campus. The circular shape of the Pi Bar logo is a nod to the fact that you can find the circumference of a circle using pi​, as well as an abstract representation of common café items, like pies and sweets.

The supporting signage continues to play with the math and science foundations of MathWorks by using a water molecule illustration behind the "Refresh" text, and using the computational spelling of "Bytes" for the signage above the cooler.

In addition to coming up with the design I also monitored the fabrication and material selection for the signage.